TECHNOLOGY THAT HELPS CLUBS TO CREATE VALUE
Real time contents
Content which is dynamically generated in line with the variables of the game
Social Live Interaction
Spectators and social network users can become protagonists in LIVE content
for the advanced management of all aspects of sponsorship
Mobile order & Delivery
to interact with the public and increase sales of food and merchandise
A limitless platform!
Expanding the limits of resolution and format
“Perimetral advertising boards”, or “LED Banners”, have been widely introduced and used in the field of sport. They represent a technical advance on the screen rotor, for this allowed you to display only a limited number of subjects in rotation, required time and expense for each change the subject, and limited the use of advertising space solely to branding.
We recall the story of how and why the use of LED was first introduced, to emphasize how LED displays were used with technical limits on their size and with a creative legacy that heavily compromised their potential. This was true for many years and is still largely the case today.
Thanks to its innovative technology for interfacing with the electronic display, FluidNext allows you to manage all the LED surfaces inside the sports facility as if they were a single totally exploitable area: even, for example, with a single creative exhibit spread over the entire number of pixels (domination format).
A real generational leap forward
FluidNext, the most advanced platform in the field of Sports Entertainment
(Repucom research, October 2015)
After years of research and development, FluidNext was launched on the Italian market in May 2015. It met with great success among operators in the sector, and, within just a few months, had been adopted as the technology platform for sponsorship management by fifteen teams in Serie A and three in Serie B, as well as the National team (for home matches).
This great milestone, achieved in such a short time, has led us to inquire about the innovative potential of the FluidNext technology; in relation not only to the Italian market, but to the entire European scene. We decided to entrust Repucom with the task of analysing the “status quo” of the technologies adopted by all the clubs in the European Championships, and it emerged that FluidNext is in fact the most advanced software suite currently on the market and in use.
Live Tweets during the Inter – Milan Derby
Social media form part of the advertising text on the side-lines.
Twitter users from Inter and Milan were challenged to exchange “tweet shots”, encouraged by the possibility of having their own text and nickname displayed in real time on live television.
The flow of Tweets, collected and sorted in the special FluidNext moderation tool, were filtered and selected by Club employees on the basis of the quality of their content and their relevance to the state of play.
Thanks to the FluidNext technology, the selected content became an integral part of a creative solution for the TIM brand and Inter, especially designed to enhance the innovative LIVE TWEET aspect of the display.
- Giant Screen
Live content management
All the LED systems are controlled from a single touch screen console
An innovative way of managing all the digital systems in the stadium, which offers features and capabilities never encountered before.
The FluidNext Console is the technology that allows you to intervene LIVE in the display, managing input in relation to the changing nature of the game, on the basis of which the video content is actively generated.
The auto-generation of real-time content in relation to input received from the Console, from data providers and from mobile feeds, represents a new frontier in the concept of Digital Signage and non-linear displays.
A new concept of “smart direction”, especially designed to maximise the potential of LED displays for the purposes of: scoreboards, advertising, infotainment and user engagement.
The public can interact with the LED displays!
To involve and highlight the spectators, making them part of the show
Of all the “ambient media” characterised by large numbers of users, the Stadium is best suited to producing active involvement by the public, for the following reasons:
· The people who go to the Stadium are enjoying a time of relaxation and fun, and this encourages a positive, receptive mood.
· They remain in the same location for at least 120 minutes.
· They have an emotional investment in the participants in the game, and identify with the colours and the values of their team.
· A substantial proportion of the people who go to the stadium spend over a hundred Euros each.
Supposing spectators were able to interact with their team and sponsors through the team app, and could access opportunities for engagement which offered possible benefits of various types, or the chance for a priceless experience or premium services on demand.
- Pab Manager
Sponsorship & Contents management
Managing very complex processes becomes extremely simple
Many of the features introduced by FluidNext serve to enhance output in terms of performance quality but may also be perceived as intimidating in terms of management complexity.
The FluidNext software suite consists of several components, one of which is the CMS web interface, designed to simplify the management of all the processes (both conventional and innovative) involved in planning sponsorship and advanced sports production.
The web platform allows you to arrange the display on a calendar basis, to interface with sponsors through special dedicated interfaces, to assemble together all the publishing and media assets associated with the players and the brand, and to manage the dynamic templates on which the graphics are generated in real time. It represents a genuine revolution in terms of optimising processes and achieving maximum operating efficiency.
Realtime data rendering
LIVE Infotainment for spectators
The attraction and value of LIVE participation in the Stadium also has a cutting-edge infotainment component.
Data on the performance of the players, feedback collected from spectators via mobiles, and social media input shared on the official sites of the team and sponsors can be translated into attractive and informative animated graphics.
- Mobile Feed
- Social Feed